SMTP RELAY / Transactional Email

More than generate leads and revenue, marketers put much effort in bringing their customers to join their brand community, hoping to turn them in loyal brand ambassadors. With this in mind, apart from regular newsletters there are other types of emails which aim to create these bonds for a better customer experience. If you work with email marketing or any other extension of digital marketing, you probably have already heard about transactional emails, right? Well, don't worry if you don't. That's the purpose of this article, to tell you more about what transactional emails are and when you can use them in your business. But if you do so, we're here to help you with any doubts regarding this subject.

Transactional emails are usually triggered based on a customer's action with a company. To be qualified as transactional or relationship messages, these communications' primary purpose must be "to facilitate, complete, or confirm a commercial transaction that the recipient has previously agreed to enter into with the sender" along with a few other narrow definitions of transactional messaging.Triggered transactional messages include dropped basket messages, password reset emails, purchase or order confirmation emails, order status emails, reorder emails, and email receipts.

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