More than generate leads and revenue, marketers put much effort in bringing their customers to join their brand community,
hoping to turn them in loyal brand ambassadors. With this in mind, apart from regular newsletters there are other types of
emails which aim to create these bonds for a better customer experience. If you work with email marketing or any other
extension of digital marketing, you probably have already heard about transactional emails, right? Well, don't worry if
you don't. That's the purpose of this article, to tell you more about what transactional emails are and when you can use
them in your business. But if you do so, we're here to help you with any doubts regarding this subject.
Transactional emails are usually triggered based on a customer's action with a company. To be qualified as transactional or
relationship messages, these communications' primary purpose must be "to facilitate, complete, or confirm a commercial
transaction that the recipient has previously agreed to enter into with the sender" along with a few other narrow
definitions of transactional messaging.Triggered transactional messages include dropped basket messages, password reset
emails, purchase or order confirmation emails, order status emails, reorder emails, and email receipts.
Email Templates:
If you are brand new to the email industry or even if you are a veteran there may be
some confusion about what an email template actually is.
100% Responsive UI:
Almost every new client these days wants a mobile version of their website. It s practically
essential after all: one design for the BlackBerry, another for the iPhone, the iPad, netbook, Kindle and all screen resolutions must be compatible,
too. In the next five years,
Schedule Email:
Imagine you have an important email to send your boss, and you know that she always checks her
email first thing every morning at 6am. You could get up early to send the email, or you could just use Schedule Email to send it by 5:50a tomorrow
morning.
Free Support:
Wouldn t it be nice to get a helpdesk with all the support features you need for free that can also
help you scale as you grow? With Freshdesk s free forever plan, we give you just that a feature-packed customer support software for unlimited
agents, absolutely free!
Use Your Existing Template :
Once you have your custom template saved in your account, you will want to apply
your custom template for future AWeber broadcasts and/or follow ups. This article explains how you can apply your custom template to your AWeber
broadcasts
Email Personalization :
Personalization is a powerful mechanism that allows you to insert personal data into the
email template. For example, to address to every subscriber using his name, or address to the company s name in which the subscriber works.
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