Search Engine Optimizationn

What Is Search Engine Optimization?

Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website.

The Benefits Of SEO

Search engine optimization is a key part of online marketing because search is one of the primary ways that users navigate the web. In 2014, over 2.5 trillion searches were conducted worldwide across search engines such as Google, Bing, Yahoo, Baidu, and Yandex. For most websites, traffic that comes from search engines (known as "natural" or "organic" traffic) accounts for a large portion of their total traffic.

How Search Engine Optimization Works

Search engines such as Google use an algorithm or set of rules to determine what pages to show for any given query. These algorithms have evolved to be extremely complex, and take into account hundreds or even thousands of factors for determining the rankings of their SERPs.

On Page Optimization

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. For those new to on-page SEO, we highly recommend reading Rand Fishkin's A Visual Guide to Keyword Targeting and On-Page SEO. On-page SEO has changed over the years, so it's important to keep up with the latest practices. Below are the latest post about on-page SEO from the Moz Blog, and we chosen our favorite resources to help you along your journey.

International SEO

What is international SEO?

International SEO is the process of optimizing your website so that search engines can easily identify which countries you want to target and which languages you use for business.

If you know that a good share of your website visitors come from a different country than where you're located, speak different languages, or both, then it may be time to make some changes to your website to create a better experience for all of your international visitors.

Local Search Optimisation

What is local search optimization? Local search optimization refers to the practice of optimizing a website for search engine activity related to a small geographical area like a state or city. While local SEO has similarities to national SEO, there are a number of differences.