PROMOTIONAL EMAIL

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads

DEDICATED SMTP SERVER

Within the Internet email system, a message transfer agent or mail transfer agent(MTA) or mail relay is software that transfers electronic mail messages from one computer to another using SMTP. The terms mail server, mail exchanger, and MX host are also used in some contexts. Messages exchanged across networks are passed between mail servers, including any attached data files (such as images, multimedia or documents). These servers also often keep mailboxes for email. Access to this email by end users is typically either via webmail or an email client.

Operation

A message transfer agent receives mail from either another MTA, a mail submission agent (MSA), or a mail user agent (MUA). The transmission details are specified by the Simple Mail Transfer Protocol (SMTP). When a recipient mailbox of a message is not hosted locally, the message is relayed, that is, forwarded to another MTA. Every time an MTA receives an email message, it adds a Received trace header field to the top of the header of the message, thereby building a sequential record of MTAs handling the message. The process of choosing a target MTA for the next hop is also described in SMTP, but can usually be overridden by configuring the MTA software with specific routes. Transfer versus access

A relay or filtering server will typically store email only briefly, but other systems keep full mailboxes for email - in which case they usually support some means for end users to access their email via a Mail User Agent (MUA), or email client.

Common protocols for this are:

1.. Post Office Protocol (POP3)
2.. Internet Message Access Protocol (IMAP)
3.. Proprietary systems, such as Microsoft's MAPI

Submission of new email from a mail client is via SMTP, typically on port 587 or 465, and is now generally restricted to servers the user has an account with-such as their ISP. This is for policy, not technical, reasons so that providers have some means of holding their users accountable for the generation of spam and other forms of email abuse.[6]

TRANSACTIONAL EMAIL

More than generate leads and revenue, marketers put much effort in bringing their customers to join their brand community, hoping to turn them in loyal brand ambassadors. With this in mind, apart from regular newsletters there are other types of emails which aim to create these bonds for a better customer experience. If you work with email marketing or any other extension of digital marketing, you probably have already heard about transactional emails, right? Well, don't worry if you don't. That's the purpose of this article, to tell you more about what transactional emails are and when you can use them in your business. But if you do so, we're here to help you with any doubts regarding this subject.

Transactional emails are usually triggered based on a customer's action with a company. To be qualified as transactional or relationship messages, these communications' primary purpose must be "to facilitate, complete, or confirm a commercial transaction that the recipient has previously agreed to enter into with the sender" along with a few other narrow definitions of transactional messaging.Triggered transactional messages include dropped basket messages, password reset emails, purchase or order confirmation emails, order status emails, reorder emails, and email receipts.

The primary purpose of a transactional email is to convey information regarding the action that triggered it. But, due to their high open rates (51.3% compared to 36.6% for email newsletters), transactional emails are an opportunity to introduce or extend the email relationship with customers or subscribers; to anticipate and answer questions; or to cross-sell or up-sell products or services.

Many email newsletter software vendors offer transactional email support, which gives companies the ability to include promotional messages within the body of transactional emails. There are also software vendors that offer specialized transactional email marketing services, which include providing targeted and personalized transactional email messages and running specific marketing campaigns (such as customer referral programs).[citation needed]

MAILER DESIGN

The way you interact with potential customers can make or break your business. Be it promotional emails, campaign letters or new offers and announcements - you can make the most out of technology with creatively crafted and well-thought emails. And remember, it’s just not the words and one that make for a memorable email or cover letter – addition of interactive graphics, logo, or banner and header images can strike an instant connection with customers and make your brand mor memorable and unique!

Whether you need captivating e-mail messages, Newsletters or catchy e-mail designs with pleasing graphics for effective campaigns, just ask us. We are here to dwell your customer interaction at a new level. Our e-mail template designers have extensive experience in designing e-mailers that grabs the attention of the target customers, holds their interest and maximizes their response.

Mailer Design Process:

We follow a straight forward mailer design process. From requirement audit to the final delivery of the mailer, our experts accomplish it all as per your discretion. Being a leading Digital Marketing firm, We design creative e-mailers that are easy to understand and have required call-to-action’ essentials. With our expertise, we create messages that never slip into junk mail folder.

>> Gather Information about your business and audience
>> Creating a demo for your approval
>> Delivering the live mailer
Our mailer designing team focuses on delivering mail templates that not only reach out to the user, but also catch their attention. Our mailers create impact and strengthen your brand identity.